Stand Out from the Competition with Solution Selling

Solution Selling is a term most salespeople are familiar with, yet in practice, many still fall into the trap of focusing on features when pitching to a client. Let’s face it, your client doesn’t really care unless you can demonstrate that your solution will solve their problem or address their pain point. The Thinkfluencers in this Trail make a strong case for solution selling, with actionable insights on how to structure the meeting, demonstrate value, and even turn a failing meeting around.