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What Most Get Wrong About Solution Selling

Apr 3, 2022 | 12m

"So what and who cares?" may sound like the motto of an angsty teenager, but according to Joey Tan, this is the exact question you have to ask yourself when it comes to solution selling. In this podcast, he breaks down some common mistakes people make when solution selling, and how you can avoid falling into the old habits of product selling.

Gain Actionable Insights Into:

  • Debunking common misconceptions about solution selling
  • Getting to the root of the problem with a simple questioning method
  • How to avoid focusing solely on product features

Hosted by Pippa Woodhead


Joey Tan

Head of Sustainability, ASEAN | Former MD

Amazon Web Services (AWS) | Alibaba Group



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