"So what and who cares?" may sound like the motto of an angsty teenager, but according to Joey Tan, this is the exact question you have to ask yourself when it comes to solution selling. In this podcast, he breaks down some common mistakes people make when solution selling, and how you can avoid falling into the old habits of product selling.
Dr. Joey Tan
Head of Strategic Pursuits | Former MD
Amazon Web Services (AWS) | Alibaba Group
Hosted by Pippa Woodhead