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PODCAST
What Most Get Wrong About Solution Selling
Apr 3, 2022 | 12m
"So what and who cares?" may sound like the motto of an angsty teenager, but according to Joey Tan, this is the exact question you have to ask yourself when it comes to solution selling. In this podcast, he breaks down some common mistakes people make when solution selling, and how you can avoid falling into the old habits of product selling.
Gain Actionable Insights Into:
- Debunking common misconceptions about solution selling
- Getting to the root of the problem with a simple questioning method
- How to avoid focusing solely on product features
Hosted by Pippa Woodhead
Thinkfluencers
Dr. Joey Tan
Head of Strategic Pursuits | Former MD
Amazon Web Services (AWS) | Alibaba Group