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Multiple Thinkfluencers (2)

Ben Goodman | Andrea Abbate

Is Solution Selling All It's Cracked Up to Be?

Mar 23, 2022 | 19m

There's a lot of hype around solution selling... but how much should you listen? In conversation with fellow Thinkfluencer Andrea Abbate, Ben Goodman introduces an advanced method of selling that not everyone can pull off, but might very well be the future of sales. If "ambition-based selling" becomes the next big thing, remember that you heard it here first ;)

Gain Actionable Insights Into:

  • The drawbacks of solution selling and what you can do instead
  • Increasing the "blast radius" of the impact your solution makes
  • Breaking out of your organization's old ways of selling


Ben Goodman

Former Managing Director and Head of DX APAC | SVP & General Manager, JAPAC

New Relic | Okta


Andrea Abbate

VP | Former Head of Sales Enablement

Showpad | LinkedIn



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