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Sell the Hole, Not the Drill: A Solutions Selling Framework

Jun 05 2022 | 16m

If you’re in sales (even if you’re just starting out) you’ve probably heard of solution selling, but how exactly do you sell the hole and not the drill? Tim Grogan shares the framework he uses to identify his client's pain points and sell them something more than just a product - a solution.


Tim Grogan

Head of ANZ & Key Accounts APAC, Sales Solutions



Gain Actionable Insights Into:

  • How to reinforce solution selling throughout a sales team - especially during onboarding
  • The three-step value engagement framework that puts the customer front and center
  • Tim’s experience of closing a challenging deal with solution selling

Hosted by Pippa Woodhead


Sales Skills