PODCAST
Sell the Hole, Not the Drill: A Solutions Selling Framework
Jun 5, 2022 | 16m
If you’re in sales (even if you’re just starting out) you’ve probably heard of solution selling, but how exactly do you sell the hole and not the drill? Tim Grogan shares the framework he uses to identify his client's pain points and sell them something more than just a product - a solution.
Gain Actionable Insights Into:
- How to reinforce solution selling throughout a sales team - especially during onboarding
- The three-step value engagement framework that puts the customer front and center
- Tim’s experience of closing a challenging deal with solution selling
Hosted by Pippa Woodhead
Thinkfluencers
Tim Grogan
Head of ANZ & Key Accounts APAC, Sales Solutions