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Brett Frazer

Verified Thinkfluencer
Principal Customer Engagement and Experience Consultant | Former VP, Customer Service
Arise Virtual Solutions | Sunbasket


Brett has a killer instinct for enabling organizations to deliver value to their customers and employees – so much so that he’s created a framework for this called the ”5 As of Successful Customer Engagement" and is writing a book on it.

Brett Frazer is an experienced executive in customer experience and business development. He has 24 years of success in the field and 20 years of experience leading teams to deliver high-quality operations. Brett is currently Lead Consultant for Arise Virtual Solutions' Customer Engagement and Experience Consulting practice, his success is derived from enabling organizations at any stage and in any industry to deliver value to their customers, employees, and organization through intentional customer engagements. He excels at driving customer and employee loyalty that improves the organizational bottom line. He is also a Co-Founder of Service Matters LLC, a Customer Experience & Brand Ambassador Think Tank and is renowned for delivering operations excellence, leveraging best-in-class customer support cultures and infrastructures.

Prior to joining Arise Virtual Solutions in 2023, Brett Frazer was the VP of Customer Service for Sunbasket, Inc. In this capacity, he led all aspects of the company’s Customer Service function and worked directly with the C-Suite and other senior leaders of the company. Brett has a book on the horizon, entitled "Next Generation Human Interaction Framework". In this book, he delves into the topic of successful customer engagement and provides an in-depth exploration of the 5 As of Successful Customer Engagement.

Brett is also an award-winning photographer!

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