Change Activation Maturity Model: Identify What’s Slowing Your Transformation

Organizations have never faced bigger pressure to transform.

From new technologies and cost-cutting measures to reorganizations and competitive threats, the volume of change hasn’t just increased; it’s accelerating. Leaders are constantly asked to deliver more transformation in less time, with fewer resources, and higher expectations.

Yet, despite investing millions in strategy, execution still feels slow and messy. Change is announced but not adopted. Confusion spreads faster than alignment. Progress is anecdotal, and outcomes rarely stick.

Clearly, the problem isn’t strategy—it’s the unsustainable approach to execution. Organizations are still wired for initiative-based change in a world that now demands continuous transformation. Without a strong internal foundation of change competencies, even the best strategy fails on contact with reality.

What is the Change Activation Maturity Model (CAMM)?

Traditionally, transformation and change teams rely on manual, post-hoc methods to understand where execution breaks down. This corners them into reactivity, forcing them to scramble for solutions long after outcomes have been negatively impacted.

That’s exactly what the Change Activation Maturity Model (CAMM) is designed to solve. It’s a quick, structured way to pinpoint weak links in execution—where efficiency drops, consistency falters, or manual effort slows progress—and assess how close an organization is to activating change at scale.

Beyond diagnosis, CAMM also provides a clear path to improvement. It highlights critical capabilities teams can build internally to remove execution blockers and reduce dependency on consultants, so change expertise becomes an ongoing in-house capability—instead of an outsourced one.

What is Change Activation?

If change management builds the plan, change activation makes the plan real. It turns strategy into action across five interconnected dimensions: Communication, Capability Building, Feedback Loops, Measurement, and Sustainment. Strength across these dimensions determine whether people will understand the change, adopt it, and sustain new behaviors over time.

Why CAMM Matters Right Now

Transformation today is always-on, enterprise-wide, and increasingly tech-driven.

But many organizations still operate with outdated, effort-heavy playbooks: mass emails, one-off workshops, manual trackers, and feedback that arrives long after adoption has stalled. These approaches have become a competitive risk, limiting how fast the business can respond to emerging trends and how long it can stay ahead.

Modernizing change management means shifting from fragmented, resource-intensive execution to connected activation that scales with the business:

• Digital feedback that surfaces adoption issues early

• Timely, personalized communication

• Capability building in the flow of work

• Real-time analytics guiding interventions

• Automated reinforcement built into daily work

  
  

CAMM lets leaders assess how far they are from that future—and what it will take to get there.

What Leaders Get from CAMM

1. Visibility

See precisely where execution breaks down across systems, processes, teams, and behaviors before issues become expensive.

2. Clarity

Benchmark your maturity across all five dimensions and understand the internal capabilities required to deliver transformation consistently.

3. Focus

Know what to fix first. Get practical, prioritized steps to strengthen the dimensions that most limit speed, adoption, and scalability.

Take the interactive Change Activation Maturity assessment now and download the full guide for an in-depth analysis on your results.

Want to start building your organization’s muscle for always-on change? You don’t need a bigger team to get there.

Tigerhall’s Change Activation Platform gives you the system to accelerate execution while your team stays the same size. Reclaim the capacity currently locked in low-value, time-consuming tasks with a connected system that automates the heavy-lifting—and reach the maturity stage you need to deliver on initiatives faster.