Joao Custodio

Joao is a software engineer turned business leader, with close to 20 years of experience in the IT industry. As Managing Director for APJC Renewals and Revenue at Cloudflare, he spearheads initiatives to ensure long-term customer success and revenue retention across the Asia-Pacific, Japan, and China

He formerly led an APAC sales organisation for a multi-billion-dollar company with over 10,000 employees globally, Autodesk, where he was responsible for their subscription sales renewals business and customer retention.

With a master’s degree in software engineering, he has held other various roles, including that of Systems Engineer, BD Manager, Technical Facilitator, Regional Sales Manager and Geo Head of Sales.