The Importance of Geo-Diversification in Hospitality

High season, low season. But what if you could attract travellers all year round? Enter geo-diversification. In this three-part Trail, you’ll hear from Smriti as she draws from her expertise as Senior Director of Marketing at Four Seasons Hotels and Resorts. From rebranding the monsoon season to keeping an eye on the latest honeymoon trends, you’ll learn how she leverages this holistic approach to implement successful marketing strategies, and how you can do the same.