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Using Data to Drive a Geo-Diversified Strategy

Jul 10, 2024 | 22m

In this second conversation of the Trail, Smriti opens our eyes to the wealth of insights hidden in the data available to hospitality professionals. You'll learn how to identify the most important datasets, where to find the best insights, and crucially, how to leverage data creatively to gain a competitive edge

Learn More About:

  • Determining which data and key indicators to use for creating a geo diversified strategy
  • Sources of valuable insights, such as travel platforms, hotel guest capture data, and tourism boards
  • Differentiating your business in a competitive landscape by driving innovative approaches


Smriti Khandelwal

Senior Director, Sales APAC

Four Seasons Hotels and Resorts Asia Pacific Pte Ltd



Strategic Thinking Data Analytics