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Using Behavioural Insights to Drive a Geo-Diversified Strategy

Jul 11, 2024 | 13m

What was your last holiday, and why did you go there? In this final conversation of the Trail, Smriti highlights the impact of behavioral insights on shaping business, marketing, communication, and PR strategies, and gives practical examples of their application in the world of hospitality.

Learn More About:

  • How behavioral insights have been successfully applied to capitalize on market trends
  • The best methodologies for gathering comprehensive behavioral data and insights
  • Fostering a culture of experimentation and optimization based on the insights gathered


Smriti Khandelwal

Senior Director, Sales APAC

Four Seasons Hotels and Resorts Asia Pacific Pte Ltd



Strategic Thinking Data Analytics