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An Introduction to Geo-Diversification in Hospitality

Jul 9, 2024 | 16m

From "rebranding" the monsoon season, to leveraging politics, there's a lot that goes on behind the scenes when it comes to geo-diversification in the hospitality industry. In the first conversation in this Trail, Smriti introduces us to the topic by highlighting the importance of not having all your eggs in one basket, and how factors such as airlift connectivity, visa regulations, and socio-political dynamics impact market diversification efforts.

Learn More About:

  • Attracting guests from diverse geographies year-long to ensure sustainable profitability
  • Analyzing data points to identify market needs and buying capacities
  • Challenges faced by hoteliers such as market identification and integrating different teams


Smriti Khandelwal

Senior Director, Sales APAC

Four Seasons Hotels and Resorts Asia Pacific Pte Ltd



Strategic Thinking