An Introduction to Geo-Diversification in Hospitality

From "rebranding" the monsoon season, to leveraging politics, there's a lot that goes on behind the scenes when it comes to geo-diversification in the hospitality industry. In the first conversation in this Trail, Smriti introduces us to the topic by highlighting the importance of not having all your eggs in one basket, and how factors such as airlift connectivity, visa regulations, and socio-political dynamics impact market diversification efforts.