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What Disney Can Teach You About Great Corporate Storytelling

Mar 31, 2022 | 15m

In this podcast, Andrea Abbate draws from her experience as an actress and writer as she shows you how to apply the timeless art of storytelling to corporate sales situations, using Disney's Frozen as a reference. Using this methodology, she highlights the areas in which corporate storytellers fall short, and how you can tell relatable and inspiring stories. Be sure to try it out after listening!

Gain Actionable Insights Into:

  • The key components of a great story and which part to focus on
  • Making your client the hero of your story and your product the tool
  • Approaching your corporate storytelling like a scriptwriter


Andrea Abbate

VP | Former Head of Sales Enablement

Showpad | LinkedIn



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