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Multiple Thinkfluencers (2)

Ben Goodman | Andrea Abbate

Storytelling as a Powerful Sales Tool

Mar 23, 2022 | 17m

Storytelling is a powerful sales tool, but how do you pull it off without sounding phony? In this podcast, Ben Goodman speaks with Andrea Abbate to share a treasure trove of advice for utilizing effective storytelling to gain your prospect's confidence, and how you can overcome imposter syndrome regardless of your experience level.

Gain Actionable Insights Into:

  • Crafting realistic stories from personal experience to earn trust
  • Painting a transparent journey rather than just selling the end result
  • Identifying contexts and telling stories relevant to the customer


Ben Goodman

Former Managing Director and Head of DX APAC | SVP & General Manager, JAPAC

New Relic | Okta


Andrea Abbate

VP | Former Head of Sales Enablement

Showpad | LinkedIn



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