Go to homepage
Sign InContact Us
Contact Us


Multiple Thinkfluencers (2)

Ben Goodman | Andrea Abbate

Storytelling as a Powerful Sales Tool


Storytelling is a powerful sales tool, but how do you pull it off without sounding phony? In this podcast, Ben Goodman speaks with Andrea Abbate to share a treasure trove of advice for utilizing effective storytelling to gain your prospect's confidence, and how you can overcome imposter syndrome regardless of your experience level.


Ben Goodman

SVP & General Manager, JAPAC | Former Managing Director and Head of DX APAC

New Relic | Adobe


Andrea Abbate

Former Head of Sales Enablement, APAC



Gain Actionable Insights Into:

  • Crafting realistic stories from personal experience to earn trust
  • Painting a transparent journey rather than just selling the end result
  • Identifying contexts and telling stories relevant to the customer