PODCAST
Multiple Thinkfluencers (2)
Storytelling as a Powerful Sales Tool
Mar 23, 2022 | 17m
Storytelling is a powerful sales tool, but how do you pull it off without sounding phony? In this podcast, Ben Goodman speaks with Andrea Abbate to share a treasure trove of advice for utilizing effective storytelling to gain your prospect's confidence, and how you can overcome imposter syndrome regardless of your experience level.
Gain Actionable Insights Into:
- Crafting realistic stories from personal experience to earn trust
- Painting a transparent journey rather than just selling the end result
- Identifying contexts and telling stories relevant to the customer
