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Multiple Thinkfluencers (2)

Ben Goodman | Andrea Abbate

Storytelling as a Powerful Sales Tool

Mar 23, 2022 | 17m

Storytelling is a powerful sales tool, but how do you pull it off without sounding phony? In this podcast, Ben Goodman speaks with Andrea Abbate to share a treasure trove of advice for utilizing effective storytelling to gain your prospect's confidence, and how you can overcome imposter syndrome regardless of your experience level.


Ben Goodman

Former Managing Director and Head of DX APAC | SVP & General Manager, JAPAC

New Relic | Okta


Andrea Abbate

Former Head of Sales Enablement, APAC



Gain Actionable Insights Into:

  • Crafting realistic stories from personal experience to earn trust
  • Painting a transparent journey rather than just selling the end result
  • Identifying contexts and telling stories relevant to the customer