PODCAST
Multiple Thinkfluencers (2)
Storytelling as a Powerful Sales Tool
Mar 23, 2022 | 17m
Storytelling is a powerful sales tool, but how do you pull it off without sounding phony? In this podcast, Ben Goodman speaks with Andrea Abbate to share a treasure trove of advice for utilizing effective storytelling to gain your prospect's confidence, and how you can overcome imposter syndrome regardless of your experience level.
Thinkfluencers
Ben Goodman
Former Managing Director and Head of DX APAC | SVP & General Manager, JAPAC
New Relic | Okta
Andrea Abbate
Former Head of Sales Enablement, APAC
Gain Actionable Insights Into:
- Crafting realistic stories from personal experience to earn trust
- Painting a transparent journey rather than just selling the end result
- Identifying contexts and telling stories relevant to the customer