PODCAST
Retail Sales: It's Time You Understood This About Marketing
Jun 19, 2020 | 13m
If there’s one thing those working in retail sales should do, it's to strive to understand the marketing side better, according to Simon Elsby who points out fundamental gaps between these two departments. He’s found that salespeople regularly don’t connect with the marketing messages they’re trying to sell, which leads to massive wasted opportunities.
Gain Actionable Insights Into:
- The questions you should be asking your marketing colleagues, beyond simple consumer insights
- How your new knowledge will translate to greater efficacy of the product, advocacy of the brand and repeat purchases
- When to consider having a hard conversation with the retailer if something could be wrong with the product or its positioning
Hosted by Pippa Woodhead
Thinkfluencers
Simon Elsby
Regional Sales Director, APAC
Exceedra