Podcast
27
mins
Apr 20, 2025
Why Your Perfect Change Plan Still Faces Resistance (And What To Do About It)
with
Travis Hahler, Sr. Director Global Strategy, Salesforce
Ever wonder why perfectly logical transformation plans meet fierce resistance? Travis Hahler, change management expert and neuroscience researcher, reveals how our brains are hardwired to fight change through two fundamental mechanisms: energy conservation and protection.
For transformation leaders, this shifts the entire approach from trying to design "lovable" changes to creating environments where adoption can thrive despite neurological barriers.
Travis explains why your most vocal critics might be your greatest allies, why resistance isn't a reflection of your leadership, and offers practical strategies for accelerating adoption. A game-changing perspective for change leaders tired of taking resistance personally and ready to leverage neuroscience for better results.
00.00 - Introduction
01:30 - What actually happens in our brains when faced with change
03:45 - Why resistance is universal: the brain's energy efficiency and protection mechanisms
05:20 - Comparing work stress to our primitive fight-or-flight response
07:10 - The change curve and why most leaders plan for the wrong phase
09:15 - Why jumping straight to execution never works in change initiatives
12:30 - How vulnerability and honesty build trust when leading through uncertainty
14:45 - Why most leaders take resistance personally (and why they shouldn't)
16:20 - Creating environments for adoption rather than trying to design "lovable" changes
19:40 - Why quarterly processes might take years, not weeks, to fully adopt
22:15 - How leaders confuse resistance to change with rejection of their leadership
24:30 - Breaking the productivity loop: getting past denial faster
27:15 - Why conscious resistors are often your most valuable allies
29:35 - The difference between vocal "rebels" and silent "saboteurs"
32:10 - Three immediate actions for leaders: vulnerability, empathy, and addressing loss
Connect with:
Nellie Wartoft
CEO of Tigerhall, Chair of the Executive Council for Leading Change (ECLC)
nellie@tigerhall.com