Podcast
39
mins
Feb 11, 2025
Selling Change like a Marketer
with
Aric Wood, Chief Strategy Officer, Tigerhall
After a weekend of TikTok and Netflix, why do we expect employees to pay attention to emails and SharePoints? The bar for engaging content is high, and if you want to engage your workforce, you shouldn’t miss this episode with Aric Wood (CSO, Tigerhall). Join Aric and Nellie Wartoft as they discuss how to think like a marketer to activate change at scale, how to build strong two-way feedback loops, and create organization-wide movement around change.
Connect with:
Nellie Wartoft
CEO of Tigerhall, Chair of the Executive Council for Leading Change (ECLC)
nellie@tigerhall.com