Yin Ching Yeap
Managing Partner
Ying Communications
Profile
Yin Ching helps both C-level executives and communications professionals to get the right messages across, in both good times and bad. With over 25 years’ experience advising clients in the B2B space, Yin Ching is currently Managing Partner at Ying Communications. Yin Ching specialises in connecting business strategy and priorities with a communications strategy, with a special focus on developing the plans and key messages necessary to create a strong and consistent brand. She has conducted media training for many B2B clients including Cargill, Cisco Systems, General Electric, LANXESS, Motorola Solutions, DSM Dyneema, Red Hat, Tetra Pak and Clariant. In her previous role at IBM, Yin Ching was responsible for corporate communications, media training, product PR and internal communications. She played a significant role in the regional conceptualisation and launch of IBM’s e-business initiative.
By Yin Ching Yeap
11m
All Things Communication
How to Dodge a Question in a Media Interview
Yin Ching Yeap
Managing Partner
Ying Communications
11m
Personal Branding
Avoiding “Verbal Vomit” in Media Interviews
Yin Ching Yeap
Managing Partner
Ying Communications
10m
Public Relations
Media Training: How to Recover From a Bad Response
Yin Ching Yeap
Managing Partner
Ying Communications