Yin Ching Yeap

Yin Ching helps both C-level executives and communications professionals to get the right messages across, in both good times and bad.

She co-founded Ying Communications. As Managing Partner, grew the company from a two-person home business to an 50+ strong integrated marketing communications agency which was acquired by New York-based Finn Partners in April 2017. She left after more than 20 years in the company, advising clients in the B2B space.

She specialises in connecting business strategy and priorities with a communications strategy, with a special focus on developing the plans and key messages necessary to create a strong and consistent brand. She has conducted media training for many B2B clients including Cargill, Cisco Systems, General Electric, LANXESS, Motorola Solutions, DSM Dyneema, Red Hat, Tetra Pak and Clariant.

Yin Ching was previously with IBM where she was responsible for corporate communications, media training, product PR and internal communications. She played a significant role in the regional conceptualisation and launch of IBM’s e-business initiative.