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How to Dodge a Question in a Media Interview

Sep 23, 2020 | 11m

How can you artfully dodge a question in a media interview that you don’t want to answer? Yin Ching Yeap shares how she trains executives going up against the press to avoid saying the wrong thing under pressure.


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Yin Ching Yeap

MD

Ying Communications

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Gain Actionable Insights Into:

  • Using the “bridging technique” to sidestep a difficult question 
  • Coping with being put on the spot if you’re being broadcast live
  • Dealing with reporters using the “battering ram approach”

Hosted by Pippa Woodhead

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