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How to Dodge a Question in a Media Interview

Sep 23, 2020 | 11m

How can you artfully dodge a question in a media interview that you don’t want to answer? Yin Ching Yeap shares how she trains executives going up against the press to avoid saying the wrong thing under pressure.

Gain Actionable Insights Into:

  • Using the “bridging technique” to sidestep a difficult question 
  • Coping with being put on the spot if you’re being broadcast live
  • Dealing with reporters using the “battering ram approach”

Hosted by Pippa Woodhead


Yin Ching Yeap

Executive Advisor & Principal Trainer | MD

FINN Partners Singapore | Ying Communications



Presenting at Work For C-Suite Leaders Public Relations