Media Training: How to Recover From a Bad Response

You’re representing your company in front of the media. The moment arrives and you’re in front of a group of reporters and the pressure’s on. An unexpected question causes you to panic and you say something damaging to you and your company. What can you do? Yin Ching Yeap has spent years helping executives get good press coverage and smooth over blunders like the one above. She takes you through what to do when you mess up.