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Tom Parsons

Verified Thinkfluencer
Head of Business Development, APAC

On the web


Tom has over 10 years of sales experience in digital advertising, sport technology, and SaaS. Previously Head of Business Development (ANZ) at Dropbox, he's currently Head of Business Development (APAC) at Adobe.

After a successful sales career in the UK, Tom returned home to Australia in 2018 and has since led sales and business development teams in the APAC tech space. Tom’s roles have seen him build out business development functions throughout APAC, lead teams through significant change, operate with hybrid insourced/outsourced organizational structures, establish frameworks for success through operational excellence and maintain a laser focus on QoQ and YoY growth during ambiguous challenging periods.

Tom is currently the Head of Business Development, APAC for Adobe’s Digital Experience business. He is responsible for developing, implementing and executing the pipeline development strategy for a complex, matrix-style organization across three distinct geographical markets (ANZ, Asia and India) with unique GTMs, stakeholders, team structures and reporting lines. This has seen Tom need to become an expert in leading dispersed teams throughout APAC while maintaining consistent best practices, demand generation techniques and coaching principles.

Tom is a big advocate of servant leadership and believes the only reason a leader has a job is to add value to his or her team through coaching, guidance and support. He values being respectfully blunt and believes radical candor is an extremely effective communication style to have open and honest conversations with his team, peers and stakeholders.

Tom spent 7 years living and working in London, where he was able to represent Great Britain in OzTag (a non-contact form of rugby) in a number of tournaments.

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