SzeKi Sim

SzeKi’s career in marketing has seen her leading teams at various global companies including Hewlett Packard, Motorola and Nokia, in both regional and global capacities. She is the Senior Vice President for Brand, Marketing and Communications with the Singapore Economic Development Board (EDB).

She was previously the Head of Brand and Community at SGInnovate. SGInnovate enables ambitious and talented people in Singapore to build, commercialise and scale deep technology-based innovations from Singapore that will have a global impact.

A previous member of SGInnovate’s pioneer team, SzeKi was entrusted with building the brand and marketing team from scratch. She led the team in promoting Singapore thriving innovation hub in deep tech entrepreneurship and also spearheads activities to create a holistic ecosystem. SzeKi’s leadership saw SGInnovate, in less than 2 years, establish itself as a leading force in driving deep tech innovation and entrepreneurship in Singapore and internationally, having built a thriving community with 22,000 followers across its social media platforms, and clinching silver in the Best B2B PR Campaign at the Marketing PR Awards 2017.

Prior to her role at SGInnovate, SzeKi spent 15 years at Motorola in various leadership positions including Head of Marketing - Asia Pacific for Motorola Networks, and Head of Marketing - Asia and Middle East for Motorola Solutions. At Nokia Siemens Networks (now Nokia), SzeKi was the Global Head of Customer Marketing for their Global Services organisation.