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PODCAST
Get People to Give a Damn About Your Unknown Brand
Mar 6, 2020 | 9m
Your mission, should you choose to accept it, is to build a community of thousands around your unknown brand. Where do you even begin to start? SzeKi Sim built a 20,000-strong following within her first eight months at SGInnovate. It’s still growing - and good luck trying to get a seat at one of their packed-out events. She talks you through how she did it and how you can replicate her success.
Gain Actionable Insights Into:
- Your first steps when building a community from scratch
- Resonating with the audience you’re trying to engage with
- How SGInnovate enticed people in the early stages
Hosted by Pippa Woodhead
Thinkfluencers
SzeKi Sim
Senior Vice President - Brand, Marketing & Communications | Former Head - Brand
Singapore Economic Development Board (EDB) | SGInnovate