Get People to Give a Damn About Your Unknown Brand

Your mission, should you choose to accept it, is to build a community of thousands around your unknown brand. Where do you even begin to start? SzeKi Sim built a 20,000-strong following within her first eight months at SGInnovate. It’s still growing - and good luck trying to get a seat at one of their packed-out events. She talks you through how she did it and how you can replicate her success.