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Get People to Give a Damn About Your Unknown Brand

Mar 6, 2020 | 9m

Your mission, should you choose to accept it, is to build a community of thousands around your unknown brand. Where do you even begin to start?

SzeKi Sim built a 20,000-strong following within her first eight months at SGInnovate. It’s still growing - and good luck trying to get a seat at one of their packed-out events. She talks you through how she did it and how you can replicate her success.

Gain Actionable Insights Into:

  • Your first steps when building a community from scratch
  • Resonating with the audience you’re trying to engage with
  • How SGInnovate enticed people in the early stages

Hosted by Pippa Woodhead


SzeKi Sim

Senior Vice President - Brand, Marketing & Communications | Former Head - Brand

Singapore Economic Development Board (EDB) | SGInnovate