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How to Choose the Perfect Logo for Your Brand

Nov 21, 2019 | 14m

If your brand logo is placed among a number of other logos on a backdrop, is it instantly recognizable? This crucial part of your brand identity must have an impact, be memorable, and resonate with your audience. SzeKi Sim uses her 30 years of marketing experience to outline the numerous elements that go into choosing the perfect logo design.

Gain Actionable Insights Into:

  • How brands such as Google, Facebook and Uber refreshed their logos with minimum disruption to their brand equity
  • Colour, font and size considerations
  • Effectively test how your logo is perceived
  • Current trends in logo design that you should be aware of
  • How prescriptive you should be when giving a brief to a creative team

Hosted by Pippa Woodhead


SzeKi Sim

Senior Vice President - Brand, Marketing & Communications | Former Head - Brand

Singapore Economic Development Board (EDB) | SGInnovate