Shifra Ansonoff

Shifra Ansonoff, known as the "Obi-Wan of Data," is the Global Head of Customer Experience at Preqin, where she leverages over 20 years of expertise to help clients make informed decisions using top-tier market intelligence on alternative investments. Prior to Preqin, she held leadership positions at Axioma, BlackRock, and Bloomberg.

Shifra is also a founding member of Beyond Barriers, a career fitness platform for emerging women leaders, and a mentor at Rutgers Business School, where she received the Mentorship Excellence Award in 2018. Her achievements include being shortlisted for Risk Professional of the Year at the Women in Technology and Data Awards (2018) and winning Team Leader of the Year at the Women in Investment Awards (2022).