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Mimi Nicklin

Verified Thinkfluencer
Bestselling Author | Former Creative CEO
Softening The Edge | Freedm


Mimi is a master creative strategist known for orchestrating standout creative interventions that lead to business and culture change for brands like Cisco, Pfizer, LVMH and many others. She was the former Creative CEO of global ad agency, Freedm and is an internationally bestselling author.

Full Bio

Mimi Nicklin is the internationally bestselling author of ‘Softening The Edge,’ the Founder of the world’s first organizational empathy platform, Empathy Everywhere, and the host of ‘The Empathy for Breakfast Show’ podcast. She is an experienced creative strategist and the CEO of global ad agency, Freedm, headquartered in Dubai. She is a well-known organizational consultant, and a keynote speaker, contributor and advocate for the global movement to balance humanism and capitalism in our workplaces and societies.

Mimi has spent over 15 years working across the globe with multinational and Fortune 500 clients to drive standout creative interventions that lead to business and culture change. Her recent clients include Standard Chartered, Cisco, PlayStation, Omnicom, WPP, Pfizer, the Metropolitan Police Service London, Leader Healthcare, GlaxoSmithKline and LVMH. Driven by the pursuit of bringing conscientiousness to the role and impact of ‘Regenerative Leadership’ in business and society, with a desire to make the world of work a more empathetic, valuable and sustainably healthy place to be, Mimi’s first leadership book was a bestseller before it even reached the stores.

Having lived and worked in London, Hong Kong, Singapore, Cape Town, Havana, Madrid, Johannesburg, Dubai and Sri Lanka, Mimi has culture from within across 25 global markets and her approach changes organizations from the inside out; focusing on social intelligence, communication skills and mindset change.

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Content By Mimi Nicklin