Lyubomir Minkov

Lyubomir’s expertise is performance marketing for e-commerce, CRM personalisation and customer segmentation, which he has applied across industries including retail, tech, and telcos. He is currently the Head of Retail Media at DFI Retail Group, a leading pan-Asian retailer based in Hong Kong.

He was previously the SVP of Marketing at NTUC Enterprise in Singapore, where he led marketing for FairPrice Digital Business and the Customer Analytics COE team. Lyubomir covers marketing across the entire user funnel from acquisition to engagement and retention.

Before joining NTUC, Lyubomir spent six years as project manager at Roland Berger in SEA and Europe. As a management consultant, Lyubomir led international projects in digitalisation, new market entry, commercial due diligence, pricing optimization and digital marketing. He also served as GM for a Rocket Internet-owned e-commerce business in South East Europe.