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When Bad Personalised Marketing Happens to Good People

Jun 4, 2020 | 19m

Personalized marketing delivered to your customer at the right time, with the right message, could mean up to a 19% increase in sales. But too many digital marketers are not doing this as well as they could be - risking alienating their customers. Enter Lyubomir Minkov who explains how fully understanding your customer and your tech will be a game changer.

Gain Actionable Insights Into:

  • How you can leverage the big marketing channels to deliver the right content to your customers
  • Why many issues with re-marketing could be solved with better interdepartmental synchronisation
  • What e-commerce players can learn from Amazon’s understanding of user journeys

Hosted by Pippa Woodhead


Lyubomir Minkov

SVP, Marketing | Former VP Digital Marketing

NTUC Enterprise



Consumer Behavior