Head of Loyalty
Henry’s loyalty marketing journey began in the financial sector with OCBC Bank and American Express and has spanned across department stores such as Robinsons Group and lifestyle retails like Wing Tai and MAP. He is currently the Head of Loyalty at NTUC Link, where he spearheads Plus!, Singapore’s largest & most successful consumer rewards programme. As a loyalty marketing and CRM expert, he understands the importance of brand authenticity and prioritises the customer’s experience. Henry regularly shares his experience with fellow practitioners at industry events and radio talk shows.