Henry Christian

Henry’s loyalty marketing journey began in the financial sector with OCBC Bank and American Express and has spanned across department stores such as Robinsons Group and lifestyle retailers like Wing Tai and MAP.

As a Principal for HC Loyalty Advisory, he collaborates with companies seeking to establish sustainable customer relationships through loyalty, analytics, and data monetization.

Before HC, he was Head of Loyalty at the GoTo Group, the largest digital ecosystem in Indonesia. He was previously the Head of Loyalty at NTUC Link, where he spearheaded Plus!, Singapore’s largest and most successful consumer rewards programme.

As an industry leader and expert on loyalty marketing and CRM, Henry regularly shares his experience with fellow practitioners at industry events including Google Retail & Ecommerce Leaders Exchange and CX Asia.