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PODCAST
Loyalty Programmes: What's Up Ahead?
Jul 26, 2019 | 11m
Allow Henry Christian to explain where loyalty programs are headed in the next few years. He highlights why there needs to be tiers in a loyalty program, the impact of data analytics, and whether brand loyalty or program loyalty will last in the future.
Gain Actionable Insights Into:
- When you should be adding tiers to your loyalty program, and how you can segment these tiers and rewards
- Where the biggest challenges lie
- Tech platforms that can be leveraged on for loyalty teams' effectiveness
- The sweet spot to be in for any brand, and why that is the case
- The top trends that will emerge in the loyalty space over the next 3-5 years, and what brands can do to prepare for these upcoming trends
Hosted by Prachi Panda
Thinkfluencers
Henry Christian
Head of Business - GoTo Group Loyalty | Former SVP, Head of Loyalty & Marketing
Gojek | NTUC Link