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Benoit Wiesser

Verified Thinkfluencer
Chief Strategy Officer, Asia

On the web


With a background in consumer insight, innovation and .com-era digital, Benoit is the Chief Strategy Officer of the Ogilvy Asia Group and its regional lead for Brand Strategy. He leads a team of over 450 strategists across the region.

Benoit joined Ogilvy in Bangkok as the regional planner on Dove. Since then, he has led strategy across a variety of briefs in FMCG, B2B and technology, covering accounts such as GSK, UPS, Mondelēz, and Unilever-owned Pond’s. He then went on to become Ogilvy Asia’s Head of Strategy Integration & Effectiveness.

Benoit is a two-time winner of Campaign Magazine’s Asia-Pacific Planner of the Year (2014 and 2018)

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