Go to homepage
Get a Demo
Get a Demo


Brand Purpose: How to Find and Use It

Feb 19, 2020 | 17m

If finding your brand purpose is purely a marketing activity and doesn’t meaningfully address how your business operates, it’s akin to “putting lipstick on a pig” says Benoit Wiesser. He delves into how to look beneath the veneer to build a brand purpose that truly meets the needs of your stakeholders.

Gain Actionable Insights Into:

  • Why people so often fail in building an effective brand purpose
  • Frameworks to help you get to the essence of your “brand's best self”
  • How to use this mission to positively drive your activity as a business

Hosted by Pippa Woodhead


Benoit Wiesser

Chief Strategy Officer, Asia