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Should You Focus on Brand Salience or Brand Loyalty?

Feb 28, 2020 | 19m

Welcome to the ultimate overview of brand salience versus brand loyalty. Benoit Wiesser compares the two. Delving into consumer psychology, marketing science, and what System 1 and 2 thinking means for your sales figures.

Gain Actionable Insights Into:

  • Whether brands should be more focussed on brand salience or brand loyalty
  • How startups can build saliency when competing against established products
  • What other experts say about the psychology of branding

Hosted by Pippa Woodhead


Benoit Wiesser

Chief Strategy Officer, Asia