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PODCAST
Should You Focus on Brand Salience or Brand Loyalty?
Feb 28, 2020 | 19m
Welcome to the ultimate overview of brand salience versus brand loyalty. Benoit Wiesser compares the two. Delving into consumer psychology, marketing science, and what System 1 and 2 thinking means for your sales figures.
Gain Actionable Insights Into:
- Whether brands should be more focussed on brand salience or brand loyalty
- How startups can build saliency when competing against established products
- What other experts say about the psychology of branding
Hosted by Pippa Woodhead
Thinkfluencers
Benoit Wiesser
Chief Strategy Officer, Asia
Ogilvy