Persona Targeting

Persona Mapping
Built on Live Data

Persona Mapping
Built on Live Data

Tigerhall builds living persona groups from who people are, what they do inside the systems that are changing, how they're engaging with content, and whether they're actually ready — so every initiative reaches the right stakeholders automatically.

360 visibility for strategic rollouts

Know Your Stakeholders
Beyond Their Job Titles

Most change targeting starts and ends with the org chart. Tigerhall pulls from four live data sources to build stakeholder profiles that reflect who people are, what they actually do, and how ready they are — before the first message goes out.

Target Who's Actually Impacted

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Build Personas From Four Data Sources

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Groups That Update Themselves

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One Employee, Many Personas

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Demographic data (who)

The structural baseline — who someone is on paper. Every targeting strategy starts here. Tigerhall uses it as the floor, not the ceiling.

  • Role and region

  • Team and function

  • Reporting line

  • Tenure, seniority, and join date

Workflow data (what they do)

Examples

System-captured activities that show what people are doing in impacted processes

• Processes they participate in (e.g. pricing approvals, procurement, onboarding)

• Systems they interact with (HRIS, CRM, finance tools, workflow engines)

• Workflow completion, frequencies, and errors

• Training & content engagement (views, completions, drop-offs)

Behavioral data (how they’re engaging)

Examples

System-captured activities that show what people are doing in impacted processes

• Processes they participate in (e.g. pricing approvals, procurement, onboarding)

• Systems they interact with (HRIS, CRM, finance tools, workflow engines)

• Workflow completion, frequencies, and errors

• Training & content engagement (views, completions, drop-offs)

Response data

Examples

System-captured activities that show what people are doing in impacted processes

• Processes they participate in (e.g. pricing approvals, procurement, onboarding)

• Systems they interact with (HRIS, CRM, finance tools, workflow engines)

• Workflow completion, frequencies, and errors

• Training & content engagement (views, completions, drop-offs)

Dynamic Persona Groups That Maintain Themselves

Distribution lists go stale the moment someone moves teams, finishes onboarding, or enters a new workflow. Tigerhall's dynamic persona groups update in real time: match the conditions, you're in. Stop matching, you're out.

Always Current,
Zero Upkeep

Set a refresh cadence and every group stays accurate without anyone touching a spreadsheet. People move in and out based on what they actually do — not what a list says they should be doing.

Change Once, Update Everywhere

Edit a persona group's criteria and everything downstream follows automatically: content delivery, survey targeting, comms timing. Not just the list — the entire activation chain refreshes.


Live From
Day One

Connect your HRIS and workflow tools and groups assemble from existing data immediately. No multi-week data-mapping project, no IT ticket to pull a list, no waiting on an HR export.

One Employee. Multiple Personas.
One Experience That Reflects All of Them.

Sarah is a Senior Finance Manager in Mumbai. Six years at the company. Five direct reports. Currently navigating four active initiatives — and she just scored 9/10 on the AI readiness assessment within 24 hours of launch.

Sarah doesn't experience your transformation portfolio as "finance manager in Mumbai." She experiences it as a high-change-load people manager simultaneously leading a team restructuring, navigating four live initiatives, and emerging as one of the strongest AI adopters in Finance.

Dynamic Groups

Multiple initiatives contribute data at once, in-house capability grows a lot faster than with linear projects

Receives Personalized Content

Multiple initiatives contribute data at once, in-house capability grows a lot faster than with linear projects

In the Flow of Work

Insights like “is the productivity bottleneck process or people?” inform business decisions.

Timed to Real Behaviors

Establish a common decision-making framework, so prioritization is done transparently

Build the Audiences
Your Rollout Actually Needs

A decade ago, change teams ran one or two big initiatives a year. Now it's twenty — and the spreadsheets, SharePoints, and side-of-desk pulse surveys can't keep up. Portfolio-scale change needs portfolio-scale infrastructure.

Identify Real Champions

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Surface Quiet Resistors Early

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Track Adopters by Behavior, Not Self-Report

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Move Stakeholders Through Rollout Stages

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Portfolio-Wide Consistency,
Initiative-Level Precision

Tigerhall supports a two-layer persona model that

balances consistency with initiative-specific targeting.

Universal Personas

Persistent audience definitions used across all initiatives.


Example:
Frontline Workforce
Non-desk employees across retail, healthcare, manufacturing, or field operations.

Create consistency across every initiative

Standardize audience definitions organization-wide

Enable cross-initiative benchmarking and comparisons

Initiative-Level Personas

Dynamic groups tailored to a specific transformation or rollout.


Example:
AI Skeptics in Finance
Finance employees who:

  • Scored below 6 in AI readiness

  • Haven’t engaged with launch communications

Targets highly specific transformation scenarios

Reflect real-time initiative context and behaviors

Adapt messaging to readiness and sentiment levels

Example

Change
Persona Groups
Activation
System Rollouts
AI Skeptics in Finance (Initiative-level)



People Managers (Universal)
“Still unsure about AI? Start with practical examples for finance teams.”

“Address AI skeptics effectively”
ERP Implementation
High Change Load Employees (Universal)


SAP Procurement Users (Initiative-level)


People Managers (Universal)
"Your condensed update across all active transformations.”


“Step-by-step walkthrough for the new procurement approval flow.”


“Helping your team transition ERP smoothly.”
(Decentralization)

Goodbye, Distribution Lists

Yesterday was manual compilations, catch-all lists, and a constant worry of ‘did I leave someone out?’ Today: persona groups that build and maintain themselves.

No More Spreadsheet-Wrangling

Before

A week of HRIS exports, cross-references, and Slack threads just to get a current list.

After

Persona groups assemble from live HRIS and system data and update on their own. List upkeep time goes to zero.

Segmentation That Excel Can't Replicate

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Before

A week of HRIS exports, cross-references, and Slack threads just to get a current list.

After

Persona groups assemble from live HRIS and system data and update on their own. List upkeep time goes to zero.