Persona Targeting
Tigerhall builds living persona groups from who people are, what they do inside the systems that are changing, how they're engaging with content, and whether they're actually ready — so every initiative reaches the right stakeholders automatically.
Know Your Stakeholders
Beyond Their Job Titles
Most change targeting starts and ends with the org chart. Tigerhall pulls from four live data sources to build stakeholder profiles that reflect who people are, what they actually do, and how ready they are — before the first message goes out.
Target Who's Actually Impacted
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Build Personas From Four Data Sources
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Groups That Update Themselves
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One Employee, Many Personas
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Demographic data (who)
The structural baseline — who someone is on paper. Every targeting strategy starts here. Tigerhall uses it as the floor, not the ceiling.
Role and region
Team and function
Reporting line
Tenure, seniority, and join date
Workflow data (what they do)
Examples
System-captured activities that show what people are doing in impacted processes
• Processes they participate in (e.g. pricing approvals, procurement, onboarding)
• Systems they interact with (HRIS, CRM, finance tools, workflow engines)
• Workflow completion, frequencies, and errors
• Training & content engagement (views, completions, drop-offs)
Behavioral data (how they’re engaging)
Examples
System-captured activities that show what people are doing in impacted processes
• Processes they participate in (e.g. pricing approvals, procurement, onboarding)
• Systems they interact with (HRIS, CRM, finance tools, workflow engines)
• Workflow completion, frequencies, and errors
• Training & content engagement (views, completions, drop-offs)
Response data
Examples
System-captured activities that show what people are doing in impacted processes
• Processes they participate in (e.g. pricing approvals, procurement, onboarding)
• Systems they interact with (HRIS, CRM, finance tools, workflow engines)
• Workflow completion, frequencies, and errors
• Training & content engagement (views, completions, drop-offs)
Dynamic Persona Groups That Maintain Themselves
Distribution lists go stale the moment someone moves teams, finishes onboarding, or enters a new workflow. Tigerhall's dynamic persona groups update in real time: match the conditions, you're in. Stop matching, you're out.
Always Current,
Zero Upkeep
Set a refresh cadence and every group stays accurate without anyone touching a spreadsheet. People move in and out based on what they actually do — not what a list says they should be doing.
Change Once, Update Everywhere
Edit a persona group's criteria and everything downstream follows automatically: content delivery, survey targeting, comms timing. Not just the list — the entire activation chain refreshes.
Live From
Day One
Connect your HRIS and workflow tools and groups assemble from existing data immediately. No multi-week data-mapping project, no IT ticket to pull a list, no waiting on an HR export.
One Employee. Multiple Personas.
One Experience That Reflects All of Them.
Sarah is a Senior Finance Manager in Mumbai. Six years at the company. Five direct reports. Currently navigating four active initiatives — and she just scored 9/10 on the AI readiness assessment within 24 hours of launch.
Sarah doesn't experience your transformation portfolio as "finance manager in Mumbai." She experiences it as a high-change-load people manager simultaneously leading a team restructuring, navigating four live initiatives, and emerging as one of the strongest AI adopters in Finance.
Dynamic Groups
Multiple initiatives contribute data at once, in-house capability grows a lot faster than with linear projects
Receives Personalized Content
Multiple initiatives contribute data at once, in-house capability grows a lot faster than with linear projects
In the Flow of Work
Insights like “is the productivity bottleneck process or people?” inform business decisions.
Timed to Real Behaviors
Establish a common decision-making framework, so prioritization is done transparently
Build the Audiences
Your Rollout Actually Needs
A decade ago, change teams ran one or two big initiatives a year. Now it's twenty — and the spreadsheets, SharePoints, and side-of-desk pulse surveys can't keep up. Portfolio-scale change needs portfolio-scale infrastructure.
Identify Real Champions
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Surface Quiet Resistors Early
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Track Adopters by Behavior, Not Self-Report
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Move Stakeholders Through Rollout Stages
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Portfolio-Wide Consistency,
Initiative-Level Precision
Tigerhall supports a two-layer persona model that
balances consistency with initiative-specific targeting.
Universal Personas
Persistent audience definitions used across all initiatives.
Example:
Frontline Workforce
Non-desk employees across retail, healthcare, manufacturing, or field operations.
Create consistency across every initiative
Standardize audience definitions organization-wide
Enable cross-initiative benchmarking and comparisons
Initiative-Level Personas
Dynamic groups tailored to a specific transformation or rollout.
Example:
AI Skeptics in Finance
Finance employees who:
Scored below 6 in AI readiness
Haven’t engaged with launch communications
Targets highly specific transformation scenarios
Reflect real-time initiative context and behaviors
Adapt messaging to readiness and sentiment levels
Example
Change
Persona Groups
Activation
System Rollouts
AI Skeptics in Finance (Initiative-level)
People Managers (Universal)
“Still unsure about AI? Start with practical examples for finance teams.”
“Address AI skeptics effectively”
ERP Implementation
High Change Load Employees (Universal)“
SAP Procurement Users (Initiative-level)
People Managers (Universal)
"Your condensed update across all active transformations.”
“Step-by-step walkthrough for the new procurement approval flow.”
“Helping your team transition ERP smoothly.”
(Decentralization)
Goodbye, Distribution Lists
Yesterday was manual compilations, catch-all lists, and a constant worry of ‘did I leave someone out?’ Today: persona groups that build and maintain themselves.
No More Spreadsheet-Wrangling
Before
A week of HRIS exports, cross-references, and Slack threads just to get a current list.
After
Persona groups assemble from live HRIS and system data and update on their own. List upkeep time goes to zero.
Segmentation That Excel Can't Replicate
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Before
A week of HRIS exports, cross-references, and Slack threads just to get a current list.
After
Persona groups assemble from live HRIS and system data and update on their own. List upkeep time goes to zero.