Persona Segmentation

Drive Persona-Based
Transformation at Scale

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360 visibility for strategic rollouts

Building Dynamic Persona Groups

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Fast to integrate and deploy

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Always alive and up to date

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No manual work required

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Define High-impact
Personas with Precision

Conditional segmentation supports nuance and specificity per initiative. Get the full picture

of who your audiences are to target them more effectively.

Identify Real Champions

Get the Full Picture

Adoption Tracking

Audience Clarity

Multiple initiatives contribute data at once, in-house capability grows a lot faster than with linear projects

Predictive Insights

Insights like “is the productivity bottleneck process or people?” inform business decisions.

In-House Capability

Establish a common decision-making framework, so prioritization is done transparently

Deliver the Right Information
at the Right Moment

Sarah Isn't Just

  • Finance Manager
  • Based in Mumbai

She’s simultaneously:

Managing 5 direct reports
  • Supporting a restructuring initiative
  • Participating in 4 active transformations
  • Showing high AI readiness
  • Experiencing high change load

Sarah doesn’t experience your transformation portfolio as ‘finance manager in Mumbai.’ She experiences it as a high-change-load people manager in Finance who’s simultaneously leading a restructuring, managing 5 direct reports, and actively navigating 4 ongoing initiatives — while also emerging as a high-confidence AI adopter.

Sarah Belongs to Multiple Groups and will receive different content

(How persona + content + triggers work together)

Build Personas Using
Real Organizational Signals

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Demographic data (who)

Examples

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Workflow data (what they do)

Examples

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Behavioral data (how they’re engaging)

Examples

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Response data

Examples

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Continuously Optimize Segmentation

Segmentation evolves alongside organizational behavior.

Refine Criteria

Split Segments

Promote or Demote Members

Persona Targeting
Across Your Portfolio

Tigerhall supports a two-layer persona model that

balances consistency with initiative-specific targeting.

Universal Personas

Persistent audience definitions used across all initiatives.


Example:
Frontline Workforce
Non-desk employees across retail, healthcare, manufacturing, or field operations.

Create consistency across every initiative

Standardize audience definitions organization-wide

Enable cross-initiative benchmarking and comparisons

Initiative-Level Personas

Dynamic groups tailored to a specific transformation or rollout.


Example:
AI Skeptics in Finance
Finance employees who:

  • Scored below 6 in AI readiness

  • Haven’t engaged with launch communications

Targets highly specific transformation scenarios

Reflect real-time initiative context and behaviors

Adapt messaging to readiness and sentiment levels

Example

Change
Persona Groups
Activation
System Rollouts
AI Skeptics in Finance (Initiative-level)



People Managers (Universal)
“Still unsure about AI? Start with practical examples for finance teams.”

“Address AI skeptics effectively”
ERP Implementation
High Change Load Employees (Universal)


SAP Procurement Users (Initiative-level)


People Managers (Universal)
"Your condensed update across all active transformations.”


“Step-by-step walkthrough for the new procurement approval flow.”


“Helping your team transition ERP smoothly.”
(Decentralization)

What This Means For Your Team

Distributed ownership without distributed chaos. Whether you have ten local owners or a hundred, the Knowledge Base keeps the whole organization rowing in the same direction.

Less time spent managing spreadsheets and audience lists

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More scalable personalization without increasing workload

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Clearer visibility into audience behavior

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Higher confidence in targeting accuracy

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