Feedback Loops
Understand, Predict,
and Tackle Resistance Early
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Two Types of Feedback.
One Complete Picture.
Get both the thousand-foot view and granular insights. Inform future initiatives and standardize
approaches based on what drives adoption and what doesn’t across the portfolio.
Explicit Feedback
Capture direct input through:
Surveys and pulse checks
Confidence and readiness ratings
Knowledge checks and quizzes
Comments and reactions
Open-text feedback
This helps you understand perceived readiness, sentiment, and awareness.
Implicit Feedback
Track behavioral signals automatically, including:
Content completion and drop-offs
Re-engagement with resources
Forwarding content to colleagues
Time-to-click on nudges
Return visits to reference material
Repeat consumption patterns
This reveals actual behavior, not just stated intent.
Why Do You Need Both
Get both the thousand-foot view and granular insights. Inform future initiatives and standardize
approaches based on what drives adoption and what doesn’t across the portfolio.
Reduces the bulk of
manual work
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Owned by you
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From generic to specific
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Eliminate Sentiment Blindspots
Compare explicit and implicit signals to find the factors (engagement tactics, business cycle like financial audit, other initiatives being rolled out at the same time) that precede positive or negative sentiment shifts
High readiness score × Never opens the tool
→ Not actually engaged.
High enthusiasm × Low content engagement
→ Not actually a champion.
Strong NPS × Zero forwarding behavior
→ Not actually a multiplier.
No more “fake engaged"
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Steer sentiment
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Create proven strategies
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Have the Right Tool
to Tackle Resistance in Real-time
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Change
Survey tool
Sentiment Platform
Tigerhall
Signals captured
Explicit only — what people type or click.
Mostly explicit, plus passive chatter analysis.
Explicit and implicit, layered. What people say plus how they actually behave: skip, replay, forward, drop-off, time-to-click.
Cadence
Scheduled — quarterly, annual, post-event.
Reactive — surfaces themes once volume hits.
Continuous and real-time — captured through every interaction.
Where it happens
Separate form, email link, standalone app.
External channels (chat, intranet, email) analyzed after the fact.
Embedded in the change experience itself: comments, reactions, pulses, quizzes.
What happens next
Report 4–8 weeks later. Analyst writes recommendations.
Dashboard plus theme tags. Comms team interprets and decides.
Triggers the next action automatically — routes questions to sponsor Q&A, sends comment digests to managers, retargets personas, updates content.
The most powerful leverage point in any system is the structure of its feedback loops — get them right, and the system corrects itself.
Mike Ackermann
Continuous feedback
Without Survey fatigue
Survey response rates tend to decline over the course of an initiative. This puts a limit on how much feedback you can collect, and how often. Tigerhall collects continuous, initiative-specific feedback without survey fatigue:
Cast a wider net
Effortless to participate
Built for how people actually talk
In the flow, not on the calendar
Close the Loop Automatically
Feedback loops should drive action — not just reporting. Tigerhall translates signals into real-time optimizations across content delivery, persona journeys, and engagement strategies automatically.