Localization: Market Like a Local

When in Rome… market as the Romans do! Nikhil is Former Vice President of Marketing at Mondelez International, and in this 3-part trail, he shares valuable insights into marketing localization as he draws from his experience overseeing globally adored brands such as Oreo and Cadbury, and more. You’ll learn more about the challenges and opportunities that come with localization, how to take cultural nuances into consideration, and what channels to use.