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Choosing Channels and Optimizing

Dec 11, 2023 | 6m

From TikTok to TV, what works in Tennessee might not work in Thailand. In this third podcast of Nikhil's trail on marketing localization, you'll learn how to choose the appropriate channels for your product, and optimize for regional nuances.

Learn How To:

  • Tailor digital strategies for different markets and understand diverse consumer behavior and preferences
  • Adapt to regional differences in user behavior and adjust marketing approaches accordingly
  • Leverage social media and harness these platforms to boost brand popularity globally


Nikhil Rao

Chief Marketing Officer | Former VP, Marketing

Mars | Mondelēz International



Marketing Strategy Branding Expanding into New Markets