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Localization and Nuances

Dec 11, 2023 | 17m

In this second podcast of the trail, we'll dive deeper into the nuances of the localization process. Through a myriad of case studies from Nikhil's time at Mondelez, you'll hear interesting stories about your favourite snack brands and how they were localized to different markets.

Learn How To:

  • Listen to local consumers and tailor products and messages to resonate with local preferences
  • Be aware of cultural differences and avoid stereotypes when creating marketing content
  • Use market-specific research and adaptation to meet the unique demands of each market


Nikhil Rao

Chief Marketing Officer | Former VP, Marketing

Mars | Mondelēz International



Marketing Strategy Branding Expanding into New Markets