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PODCAST
Localization and Nuances
Dec 11, 2023 | 17m
In this second podcast of the trail, we'll dive deeper into the nuances of the localization process. Through a myriad of case studies from Nikhil's time at Mondelez, you'll hear interesting stories about your favourite snack brands and how they were localized to different markets.
Learn How To:
- Listen to local consumers and tailor products and messages to resonate with local preferences
- Be aware of cultural differences and avoid stereotypes when creating marketing content
- Use market-specific research and adaptation to meet the unique demands of each market
Thinkfluencers
Nikhil Rao
Chief Marketing Officer | Former VP, Marketing
Mars | Mondelēz International