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The Challenges and Opportunities

Dec 11, 2023 | 8m

Don't let your brand get lost in translation! In this first podcast of the trail, Nikhil sets the stage for this intricate topic of marketing localization, as he dives into the challenges of adapting products, adjusting brand names, dealing with local laws and taxes, and much more!

Learn More About:

  • How things like taste preferences and ingredient regulations can vary from one region to another
  • The impact of local laws and regulations on product marketing, branding, taxes, and restrictions
  • Local nuances and how communication can be affected by linguistic and cultural differences


Nikhil Rao

Chief Marketing Officer | Former VP, Marketing

Mars | Mondelēz International



Marketing Strategy Expanding into New Markets Branding