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What to Do When You Lose a Sale

Apr 6, 2021 | 7m

Losing a deal isn’t the end, in fact, it’s the start of a review process that could mean (almost) never having to lose another deal ever again. Allan Toner, who at the time of recording was Head of Channels, ASEAN at Amazon Web Services, credits the success of his career to having mastered this practice of reviewing his losses as a rookie sales professional and shares how you can too.

Gain Actionable Insights Into:

  • Allan's key steps to conducting a deal loss review
  • The most important question to ask a client during a deal loss review
  • Why a mock loss review could teach you even more than the real thing


Allan Toner

Head of Partners & Alliances, SEA | Former Head of Channels and Alliances, ASEAN

Google | Amazon Web Services (AWS)



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