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Turning Around Objections in Sales

Mar 11, 2024 | 8m

An objection isn't always the end of the conversation, sometimes it's the beginning! In this podcast, Priya shares her expert tips for identifying and addressing your customer's concerns, and how you can leverage insights to eventually turn their objections into opportunities.

Learn How To:

  • Use objections to further qualify the opportunity and get your priorities right
  • "Peel the onion" to uncover the deeper layers of the objection and how to address it
  • Leverage customer references, anecdotes, and case studies over sales pitches


Priya Lakshmi

Head of ASEAN Startups

Amazon Web Services (AWS)



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