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The Generational Gap: Why You Should Adjust Your Sales Strategies to Your Customer’s Age

Jun 12, 2022 | 19m

Gone are the days when "wining and dining" was a foolproof strategy for clinching a client. However, as millennials and gen z’s slowly fill in the roles left behind by baby boomers, Tim Grogan argues that sales professionals now have to move away from traditional strategies and embrace the digital age of making connections and nurturing clients.

Gain Actionable Insights Into:

  • Why face to face interactions are just as important as LinkedIn connections
  • Understanding how the younger generation communicates digitally
  • How sales professionals need to nurture each customer based on their age

Hosted by Pippa Woodhead


Tim Grogan

Head of ANZ & Key Accounts APAC, Sales Solutions




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