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Sales: How To Drive High ROI

Jan 19, 2024 | 9m

We all want a massive ROI, but how should you invest in order to get those returns? In this podcast, Adrian shares his strategies for getting the most "bang for your buck" when it comes to sales, and where your priorities should be if you want to drive profitability in your business.

Learn How To:

  • Align your sales goals and strategies with overall business objectives to maximize ROI
  • Calculate and interpret the COGS (Cost of Goods Sold) to sales ratio as an important metric
  • Implement various sales techniques, tactics, and strategies that will generate high ROI


Adrian Topp

Director, Managed Services Sales Excellence




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