Pre-Sales: How to Outshine Your Competitor Without Trash Talk

Don't trash talk your competitor during pre-sales, you're better than that! Dennis Jolluck has had over 25 years of experience in Enterprise Software at Oracle, and knows what it’s like to be put on the spot by a client asking why they should go with you, instead of your competitor. He shares his tactics for he’s managed to outshine his competitor and clinch the deal each time, without ever having to go below the belt.