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Measurements and Attribution

Jan 18, 2024 | 15m

In this third and final podcast of the trail on creating your omnichannel strategy, Olga demystifies the complexities of measurement and attribution by breaking down the various models you need to know about. You'll learn about the crucial KPIs, how to choose attribution models, and common pitfalls to avoid.

Learn More About:

  • Key performance indicators (KPIs) critical for measuring the success of D2C marketing
  • Various attribution models and how to choose the right one based on business objectives
  • Allocating marketing resources effectively by interpreting campaign results critically


Olga Mozaiska

Former Global Performance Marketing & Website Lead

Lindt & Sprüngli



Be Customer-Centric Marketing Strategy