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You ask someone what they do for a living, they talk at you for a minute about their business, and then you leave the conversation none the wiser. Sound familiar? This is what happens when a company doesn’t have a good story for why it exists, and stories are a crucial part of building a business that people feel connected to. Pieter Kemps helps companies build brand narratives that turn them into billion-dollar household names. He talks you through his process.
Hosted by Pippa Woodhead