Fostering a Long-Term Customer Mindset in Your Team

How do you balance between building long term relationships while meeting short-term revenue targets? In this podcast, Kelly draws from her experience as Vice President for Client Centricity and Advocacy at IBM Sales, as she shares strategies to cultivate a long-term, trust-based relationship with customers. She emphasizes the importance of understanding customer goals, aligning sales approaches to their long-term success, and maintaining transparency.