Customer Service: Diverse Customers Across Regions

Good service isn’t one-size-fits-all. It’s about understanding who you’re serving, and adapting with purpose. In this, Madhu draws from her expertise as Director of Customer and Technical Services for APAC at Abbott, as she talks about the delicate balance of standardization and adaptability when serving diverse customers across regions. From leveraging data for cultural insights to fostering agility within teams, she shares unique approaches to creating standout customer experiences.