PODCAST
Customer Mapping & User Experience
Jan 18, 2024 | 15m
In this first podcast of the trail, we're starting with the groundwork of building your omnichannel strategy: understanding your customer's POV. You'll learn the essentials of mapping customer journeys, avoiding common pitfalls, creating seamless brand identities, and discovering actionable strategies to enhance your customer's experience across multiple channels.
Lean More About:
- Visualizing a customer's interaction with your brand and using it to improve business processes
- Using surveys, interviews, and analytics to understand customer behavior and motivations
- Building a cohesive brand identity across all touchpoints and conducting regular audits for consistency
Thinkfluencers
Olga Mozaiska
Former Global Performance Marketing & Website Lead
Lindt & Sprüngli