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Customer Mapping & User Experience

Jan 18, 2024 | 15m

In this first podcast of the trail, we're starting with the groundwork of building your omnichannel strategy: understanding your customer's POV. You'll learn the essentials of mapping customer journeys, avoiding common pitfalls, creating seamless brand identities, and discovering actionable strategies to enhance your customer's experience across multiple channels.

Lean More About:

  • Visualizing a customer's interaction with your brand and using it to improve business processes
  • Using surveys, interviews, and analytics to understand customer behavior and motivations
  • Building a cohesive brand identity across all touchpoints and conducting regular audits for consistency


Olga Mozaiska

Former Global Performance Marketing & Website Lead

Lindt & Sprüngli



Be Customer-Centric Marketing Strategy