PODCAST
Choosing Channels
Jan 18, 2024 | 13m
In this second podcast of the trail, we delve into the strategies behind identifying, prioritizing, and synergizing channels for your brand's target audience. You'll learn the secrets of competitor analysis, marketing funnel creation, content alignment, and mitigating the problem of channel cannibalization.
Learn More About:
- Identifying and understanding effective channels through analysing competitors and similar brands
- The AIDA model (Awareness, Interest, Desire, Action) in creating marketing funnels
- Interpreting analytics, attribution models, and performing incrementality studies for better decision-making
Thinkfluencers
Olga Mozaiska
Former Global Performance Marketing & Website Lead
Lindt & Sprüngli