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Choosing Channels

Jan 18, 2024 | 13m

In this second podcast of the trail, we delve into the strategies behind identifying, prioritizing, and synergizing channels for your brand's target audience. You'll learn the secrets of competitor analysis, marketing funnel creation, content alignment, and mitigating the problem of channel cannibalization.

Learn More About:

  • Identifying and understanding effective channels through analysing competitors and similar brands
  • The AIDA model (Awareness, Interest, Desire, Action) in creating marketing funnels
  • Interpreting analytics, attribution models, and performing incrementality studies for better decision-making


Olga Mozaiska

Founder & CEO | Former Global Performance Marketing & Website Lead

AO Marketing | Lindt & Sprüngli



Be Customer-Centric Marketing Strategy D2C