PODCAST
Building Trust and Lasting Relationships
Jan 1, 2025 | 20m
How should you structure your deal cycles to work in Asia? Why can’t you implement Western techniques in Asia? Leon Yeo shows you how to close large deals in Asia while being careful to not underestimate governments or local competitors in the process.
Gain Actionable Insights Into:
- Why foreign companies are failing when they come into Asia
- What can a non-Asian company do to succeed in Asia
- Why underestimating local competitors and governments will not go well
Thinkfluencers
Leon Yeo
Former Chairman and EVP, APAC
Wood Mackenzie